Sara Gradinarska
Digital Account Manager @NBCUniversal
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WORK HISTORY
Digital Account Manager @NBCUniversal
New York, NY, US
Work with the Digital and Linear Sales teams at NBCU Local; support Account Executives and Local Sales Offices to develop custom digital sales opportunities for advertisers, as well as coordinate the execution of the successful fulfillment of digital campaigns and all associated revenue.• Aid sales force in the overall RFP and pricing and planning process, including analyzing available inventory with the goal to provide sellable digital media proposals to agencies and direct advertisers• Create template media plans for both custom and off the shelf marketing ideas• Use Wide Orbit Traffic and Operative One’s Finance module to book, bill, and invoice digital campaigns• Work in Operative One to book and manage digital campaign products• Manage live campaigns by monitoring pacing and delivery; Develop strategic reallocation and optimizations for live campaigns• Coordinate with AEs on development of renewal strategies based on client/program insights• Work with the traffic/operations team to schedule, traffic and implement advertising programs• Pull screenshots, provide campaign pacing and reporting updates to Sales Account Executives on all active campaigns; Deliver superior customer service by making performance recommendations and optimizations• Monitor first and/or third-party impression metrics to ensure full delivery• Book and manage contracts in Operative One / Wide Orbit, our finance invoicing system• Actualize billing each month and work with finance to adjust billing and provide clients with accurate invoicing
EDUCATION
New York University
Study Abroad, Interactive Media and Business
New York University in Florence
Study Abroad, Global Media and Democracy Studies, Photography
The New School
Master of Science - MS, Mass Communication/Media Studies
Kennedy-Lugar Youth Exchange and Study (YES) Program
West Bloomfield High School, West Bloomfield, Michigan
NYU Shanghai
Bachelor of Science - BS , Interactive Media and Business (Dual Degree)
East China Normal University
Bachelor of Science - BS, Interactive Media and Business
ABOUT SARA GRADINARSKA
Self-motivated and experienced professional with a focus on business strategy, digital marketing and advertising sales, with multicultural business expertise gained in Shanghai, Tokyo, New York, Sofia and Florence. Graduate of The New School in the Media Management Masters program and New York University with a dual Bachelor of science degree in Business and Interactive Media and a minor in Advanced Chinese Language from East China Normal university. Honors recipient in the Model of European Parliament in Denmark, student parliamentary delegate and U.S. Department of State study-abroad and cultural exchange scholarship recipient, as part of the Kennedy-Lugar Youth Exchange and Study Program. Highly knowledgeable in media management, marketing, strategy and advertising, with experiences in the news, entertainment, music and advertising sectors.
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