Sara Gaum

About Sara Gaum

Experienced marketing director with a focus on client relationships. Direct experience…

Experience

1. Director of Marketing and Business Development

   Bailey Edward

   Jan 2014 — Present · Chicago, IL, US

   For almost 30 years, Bailey Edward has redefined responsive architecture, engineering and construction management for clients that serve, support and protect the public throughout Illinois, the Midwest, and nationally.• Responsible for marketing strategy and marketing team organization.• Responsible for firm\'s business development initiatives and tracking. Work with the architects and engineers to identify prospective clients, schedule outreach and follow up, and support all efforts through events, articles, and social media.• Prepare and coordinate consultants for RFP submissions from initial RFP release through award notification.• Coordinate new business sales efforts, including promotional materials, e-Newsletter, cold calls and tracking on Cosential. Also provide support (research, copywriting, deck development, etc.) for meetings, events, and interviews.• Manage company web assets on day-to-day basis and worked with external developer on website redesign (2016)• Write and schedule social media posts resulting in 100% increase in followers across company\'s social media platforms (LinkedIn, Facebook, Twitter)• Coordinate third-party consultants (PR, Business Development)• Organize company sponsorships and advertising• Serve as Overall Firm Administrator for company\'s Customer Relationship Management tool (Cosential)

Skills

• Market Research
• Crm
• Leadership
• Public Relations
• Integrated Marketing
• Advertising
• Event Planning
• Salesforce.com
• Copywriting
• Social Media
• Trade Shows
• Marketing
• SEO
• Blogging
• Corporate Events
• Entertainment
• Entrepreneurship
• Online Advertising
• Marketing Strategy
• Digital Marketing
• Relationship Marketing
• Marketing Communications
• Social Media Marketing
• Event Management