Sara Gasrow

Experience

1. Social Media Specialist

   RDW Group

   Jan 2023 — Present · Providence, RI, US

   Support the social media team with day-to-day execution and management of organic and paid social media campaigns for various clients, including internal RDW social channels.\\\\nDevelop paid and organic social media copy and development of image and video assets.\\\\nConduct target audience research\\\\nBuild out and execute approved campaigns in various social media platforms and support team with on-going campaign management and optimizations.\\\\nManage social media communities, including engaging with followers and escalating conversations as needed\\\\nHelp with creation of Insertion Orders and management of paid media budgets with the utmost accuracy and attention to detail.\\\\nSupport with the development of regular social media performance reports leveraging social media platform insights, Google Analytics, Meltwater, and other agency tools as needed.\\\\nAssist in influencer initiatives, including searching for and vetting influencer partners, negotiating partnerships, monitoring activity and reporting out on success.\\\\nStay on top of the rapidly changing media and digital landscape, and especially updates to the various social media platforms, etiquette, and best practices.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• Rocky Hill Country Day School

  High School Diploma, College Prep

  2013 — 2017

• Johnson & Wales University

  Bachelor of Science, Advertising & Marketing Communications

  2017 — 2021