Sara Farzaneh
Salesforce Principal Consultant | Business Sales & Delivery Executive | Project Management
- Role
- Salesforce Principal Consultant Business Sales and Delivery Executive at IBM
- Location
- Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Sara Farzaneh
As a Senior Salesforce Consultant/ Business Sales & Delivery Executive with extensive years of experience, I am highly accomplished and dedicated to delivering end-to-end Salesforce solutions that drive business success. Throughout my career, I have led successful implementations of Sales Cloud, Service Cloud, Community Cloud, and Marketing Cloud for clients across diverse industries. I have a reputation for leveraging technology, business acumen to identify areas for improvement in business operations, customer service, and employee empowerment. I am recently the Salesforce Principal Consultant at IBM, where I lead the way in defining and discovering the business requirements of prospects to help companies navigate through transformative change and enhance their capabilities with Salesforce. A charismatic leader experienced in building relationships with stakeholders, and collaborating in a cross-functional team while cultivating a positive work environment that promotes diversity and inclusion. IT project management expert with experience leading all phases of software development projects. COMPETENCIES CRM (salesforce.com) Software Application Management Salesforce Best Practices Salesforce Solutions Development Agile Methodologies Business Requirement Analysis Data Migration and Integration Stakeholder Relationship Release Management Project and Product Management Business Process Management Analytics and Reporting Change Management Salesforce.com administration Software Engineering KEY HIGHLIGHTS Led pre-sales activities to assess a client situation/opportunity, and leveraging Salesforce Solution Model, comprehensive competencies, and portfolio of assets and related offerings to define overall solutions to meet prospective client needs, collaborating with both sales and delivery. Successfully implemented Salesforce Marketing, integrated high-quality leads from Marketo, and automated the lead workflow for effective lead management and email marketing. Led end-to-end delivery of Salesforce projects for Service Cloud and Sales Cloud for 39 Business divisions. Integrated an acquired company’s POS and ERP using Angular JS, Cassandra, AWS and Oracle e-Business Suite, with automated testing using Cucumber. Implemented 360-degree view of the data while leveraging Salesforce Customer Data Platform (CDP) and Unified Profiles.
Experience
Salesforce Principal Consultant Business Sales and Delivery Executive
Oct 2021 — Present
As the Salesforce Principal Consultant/Delivery Lead, I lead the way in defining and discovering the business requirements of prospects through comprehensive sessions. My aim is to help companies navigate through transformative change and enhance their capabilities with Salesforce.
Education
Azad University (IAU)
B.Sc. in Computer Software Engineering, Computer Engineering
2000 — 2004
Halmstad University
M.Sc. in Computer Engineering Systems, Computer Engineering Systems
2006 — 2008
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