Sara Docherty
Senior Marketing Manager @Royal London
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WORK HISTORY
Senior Marketing Manager @Royal London
Edinburgh City, GB
EDUCATION
Cambridge Marketing College
CIM Professional Diploma, Marketing
MiniMBA
Marketing Week Mini MBA, Management
Queen Margaret University
First Class BA (Hons), Media and Cultural Studies
SKILLS
ABOUT SARA DOCHERTY
As Senior Marketing Manager at Royal London, I lead our account based marketing (ABM) strategy and programmes as part of a broader focus on delivering insight driven marketing that strengthens B2B engagement and drives measurable impact. With over 20 years’ experience across financial services and the public sector, I bring strategic leadership, creativity and analytical thinking together to deliver work that makes a difference.I’m passionate about digital transformation, including exploring the pragmatic use of AI, and enjoy using new thinking to shape more tailored customer journeys and strengthen how we work together as a team.As a people centred leader and coach, I’m committed to developing high performing teams and helping colleagues grow - building trust, encouraging curiosity and empowering people to deliver work they’re genuinely proud of.Above all, I focus on fostering meaningful collaboration by bringing stakeholders together, building alignment and turning ideas into tangible initiatives that deliver impactful results.
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