Sara D. Anderson
Director, Brand Storytelling @Fresh
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WORK HISTORY
Director, Brand Storytelling @Fresh
New York, NY, US
Head of Brand Storytelling for fresh’s 150 product portfolio including skincare, lip care, bodycare, and fragrance in 13 global markets. fresh is part of LVMH’s Cosmetics & Fragrance division (6.6 billion euros in revenue). • Manage a team of 3 and lead 360-messaging from packaging to campaign while driving conversion on digital, paid and organic social, retail, and video.• Partner with global marketing, product development, regulatory, creative, PR, and education to bring storytelling to life while incorporating SEO, efficacy, and consumer insights. • Expert in East vs. West campaign strategy, leveraging APAC consumer insights and digital marketing for TMall and WeChat.• Oversee messaging strategy for holiday gifting and travel retail. • Co-lead sustainability and DE & I branded strategy with global communications and human resources.
EDUCATION
University of Colorado Boulder
BA English Literature, Minor in Political Science
Fashion Institute of Technology
Master's in Professional Studies , Cosmetics and Fragrance Marketing and Management
New York University
Summer Publishing Institute
ABOUT SARA D. ANDERSON
Passionate storyteller, brand strategist, writer, and global marketer with 15 years of experience conceptualizing and producing original content in beauty, fashion, music, and entertainment. Expert in creating a 360-storytelling platform that seamlessly connects digital, retail, social media, creative design, and production and drives high conversion. Reputation for recruiting and growing strong creative teams with a digital-first mindset.
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