Sara Cumming
Marketing Director, Mobile, Payments, Client Engagement @RBC
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WORK HISTORY
Marketing Director, Mobile, Payments, Client Engagement @RBC
EDUCATION
Western University
Bachelor of Arts, Sociology
Schulich School of Business - York University
MBA
ABOUT SARA CUMMING
Dynamic and passionate marketing leader with over 10 years of experience in the Financial Services and Telecommunications industries, with proven expertise in strategy, planning and execution of integrated marketing programs to B2C and B2B markets.Specialties: Marketing Strategy and Planning, Marketing Communications, Brand Building, Integrated Marketing - Mass/Direct/Retail/Online/Experiential, Multicultural Marketing, Telecommunications, Financial Services, Retail, Loyalty & People Management
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