Sara Copp

Experience

1. Fractional Grassroots Marketing, and Community Engagement Growth Director

   Blue Star Families

   Jun 2021 — Present · US

   Responsibilities: Develop & execute grassroots marketing strategies, targeting the military community. Utilize digital marketing techniques & short-form videos to drive engagement & expand reach. Create compelling short-form video content that communicates Blue Star Families\' initiatives. Foster community engagement by building relationships with military families, volunteers, influencers, & partners. Monitor campaign performance & analyze data to inform future strategies. Collaborate with cross-functional teams to align marketing efforts. Stay updated on industry trends & best practices in grassroots marketing & digital content creation. As the Grassroots Marketing & Engagement Leader at Blue Star Families, I drive innovative strategies to raise awareness, engage the military community, & create meaningful connections. Using digital marketing & short-form videos, I develop campaigns, target audiences, & create compelling content. By fostering engagement, building relationships, & monitoring performance, I contribute to Blue Star Families\' mission of supporting military families. With a passion for grassroots marketing, digital innovation, & community building, I make a positive impact on the lives of military families.

Education

• Penn State University

  Human Development and Family Studies

  2003 — 2008

• Indiana Institute of Technology

  Master of Business Administration - MBA, Marketing

• Leadership Johnson County

  Certificate, Organizational Leadership