Sara Colton
Strategic Sales & Revenue Operations Executive | 15+ years in SaaS driving productivity, growth, and commercial transformation across $25M–$275M+ ARR companies
- Role
- Board Advisor at Fullcast
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Sara Colton
I build revenue engines that scale — across PE-backed, private, and public SaaS companies, specializing in healthcare and education technology markets.I’m a Revenue Operations leader with 15+ years of experience designing and running go-to-market systems for businesses from $25M to $275M+ in ARR. I’ve built RevOps functions from scratch, fixed broken ones, and helped leadership teams turn messy growth into something predictable.My philosophy:Revenue Operations is where strategy meets reality, and the glue that holds an organization together.I work across GTM strategy, account segmentation, customer journeys, Deal Desk, and revenue planning — territory design, quotas, capacity, and forecasting included. I care about clean data, clear accountability, and operating rhythms that actually stick.I’m hands-on with Salesforce-centric tech stacks and equally fluent in the back-of-house details: finance partnership, controls, governance, and board reporting. I bridge how revenue is sold with how it’s measured and explained. After two decades in the field, I’ve seen the good, the bad, and the “how did we get here?” — and I know how to fix it.
Experience
Board Advisor
Aug 2024 — Present
Education
University of Maryland
BA, Government and Politics
1995 — 1998
INSEAD
Bertelsmann University Preparing for Opportunities, Business Administration and Management, General
The Johns Hopkins University
Master of Arts - MA, Political Science and Government
Skills
- Process Improvement
- Management
- Business Process Improvement
- Software as a Service (Saas)
- Sales
- Forecasting
- Analytics
- Marketing
- Customer Relationship Management (Crm)
- Salesforce.com
- Strategic Planning
- Strategy
- Sales Process
- Learning Management
- Solution Selling
- Learning Management Systems
- Enterprise Software
- Sales Management
- Leadership
- E-Learning
- Data Management
- Account Management
- Sales Operations
- Reporting & Analysis
- Project Management
- Program Management
- Cross-Functional Team Leadership
- Crm
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