Sara Chen
Manager, Content Strategy Planning & Optimization (Disney) • Ex-Nickelodeon, WarnerMedia
- Role
- Manager, Content Strategy Planning & Optimization at The Walt Disney Company
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Sara Chen
I am an accomplished marketing professional with a keen eye for detail, adeptness in cross-functional collaboration, unwavering responsibility, and a track record of driving results. With over five years of dedicated experience in brand marketing, I specialize in an array of disciplines including content management, strategic planning, media coordination, creative problem-solving, and fostering strategic partnerships.My expertise spans the development and execution of impactful social media and marketing campaigns, coupled with the ability to derive actionable insights from data analysis, resulting in heightened engagement levels. Adept at rapidly grasping new markets, I leverage this skill to craft tailored messaging and strategies for each campaign I undertake. My proficiency extends to managing up to 62 social accounts, where I streamline workflows, meticulously manage client timelines, and provide leadership to the Operations team.
Experience
Manager, Content Strategy Planning & Optimization
May 2022 — Present · Burbank, CA, US
Partner with Executive Director, Content Optimization to provide the organization with a deep and ongoing understanding of the content pipeline, needs and scheduling optimization• Track content development and launch planning of the entire Disney Entertainment content portfolio via Airtable• Collaborate with Tech and stakeholders on creation of cross-functional content optimization tool• Leverage content insights and analysis to identify and recommend optimization opportunities to increase content engagement• Proactively uncover key trends, potential risks and opportunities for the content• Build strong partnerships and processes for ongoing collaboration with teams across The Walt Disney Company, specifically Disney+, Star and Hulu• Continuously drives toward Disney Entertainment content scheduling optimization by collaborating, simplifying and automating where possible, refining metrics, and building new reports and visualization dashboards to support decision-making• Monitors competitive landscape to help inform content optimization
Education
University of Southern California
Bachelor of Science - BS, Business Cinematic Arts
2014 — 2018
Taipei American School
High School, High School/Secondary Diplomas and Certificates
2010 — 2014
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