Sara Delone
Director of North America Field Marketing @Sonatype
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WORK HISTORY
Director of North America Field Marketing @Sonatype
Tysons Corner, VA, US
Develop and implement comprehensive field marketing plans aligned with overall marketing and business objectives including account-based marketing.Lead a team of 5 field marketing and partner marketing professionals, providing mentorship, guidance, and fostering a culture of innovation and excellence.Collaborate with sales, product, and marketing teams to ensure alignment of field marketing strategies with sales targets and marketing initiatives.Identify target markets, segments, and customer profiles to tailor field marketing strategies and initiatives effectively leveraging intent tools such as 6sense.Plan and execute impactful events, roadshows, and conferences to drive engagement and generate qualified leads.Analyze market trends, competitor activities, and customer insights to optimize marketing strategies and tactics.Track and report on key performance metrics, ROI, and effectiveness of field marketing programs.Manage field marketing team program budget including swag and shipping.
EDUCATION
Susquehanna University
Bachelor of Arts (BA), History
George Mason University
Master of Public Policy, Public Policy Analysis
Temple University Rome
History and Political Science
Nazareth Area High School
High School Diploma
SKILLS
ABOUT SARA DELONE
Results-driven marketing leader in the B2B software industry. I specialize in developing and executing strategic marketing initiatives that drive regional growth and increase brand visibility. My expertise lies in aligning cross-functional teams, leveraging data-driven insights, and creating impactful campaigns that resonate with target audiences. Additionally, I have a strong focus on partner marketing, building and scaling partner programs with major cloud providers like AWS and other hyperscalers to accelerate revenue growth. I am passionate about sales and marketing alignment to positively impact the business.
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