Sara Brittingham

About Sara Brittingham

The best part of marketing, to me, is storytelling. not just telling people what a product does, but helping them understand why it matters. And marketing that makes the most impact goes well beyond content; it shows up in go-to-market strategies that bring clarity, purpose and connection to everything we put into the world.I’ve spent more than 20 years in marketing communications, with a decade in the insurance and financial services industry focusing on life insurance, annuities, employee benefits, and advisor-facing solutions. At Protective, I lead marketing efforts from strategy through execution, partnering closely with teams across our organization to turn complex ideas into clear, meaningful stories that both advisors and customers can relate to.Ultimately, my work sits where marketing strategy, communication, and execution meet — shaping go-to-market approaches, developing messaging, and enabling sales teams with the right resources to show up confidently in market.I’m always happy to connect with others who care about marketing, storytelling, or making complex ideas in a regulated space feel more simple.

Experience

1. 2vp, Marketing Strategy

   Protective Life

   Mar 2021 — Present

   Owns go-to-market strategy for new and existing life insurance products, driving more than $265 million in annual life insurance sales across multiple products. Responsible for product positioning, value proposition development, target audience definition and adoption strategy.• Serves as a core member of the product development team, shaping product direction through market research, competitive analysis, and distribution insights that have driven the launch of 15 annual product initiatives and contributed to more than $50 million in annual sales.• Partners with distribution, product development, and creative services leadership to align messaging, ensure launch readiness and accelerate advisor adoption.• Oversees marketing budget and ensures consistent legal and regulatory alignment across all marketing programs.• Defines and reports key performance metrics throughout the marketing funnel, and uses insights to adjust campaigns, increase engagement, improve lead conversion quality, and reduce inefficiencies.• Led and developed a team of eight marketing strategists and researchers who set go-to-market direction and delivered insights that informed key business and marketing decisions.

Education

• Miami University

  B.A., Journalism

  1999 — 2003

• Miami University

  B.A., Public Relations

  1999 — 2003

• The Ohio State University

  Master of Arts - MA, Communication

  2003 — 2004

Skills

• Newsletters
• Marketing
• Email Marketing
• Account Management
• Strategic Communications
• Non-Profits
• Adobe Creative Suite
• Advertising
• Direct Mail
• Product Marketing
• Social Media
• Editing
• Public Relations
• Internal Communications
• Marketing Communications
• Corporate Communications
• Public Speaking
• Nonprofits
• Copywriting
• Web Design