Sara Allegri

Marketing Communication Manager @Van Cleef & Arpels

Milan, IT

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

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WORK HISTORY

Feb 2023 — Present

Marketing Communication Manager @Van Cleef & Arpels

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Milan, IT

Kick-off of the MarCom function for the Italian Market- Head of Marketing & Communications- Strategic MarCom orchestration - Responsible for:> Strategic & Operational Product Marketing for High Jewelry, Jewelry, Watches & Bridal categories > Media & Digital investments > Events > Pr activities > Partnerships & Collaborations

EDUCATION

2003 — 2004

Sciences Po

Specializations:“Management des medias” “Conseil en stratégie d’entreprise”

2001 — 2005

Università Bocconi

Four years degree, “Economics and Management of Arts, Culture and Communication"

SKILLS

Trade MarketingEvent ManagementRetail MarketingSocial Media MarketingMarketing CommunicationsLuxury Brand MarketingFrenchRetailB2bLuxury LifestyleMarketingProduct MarketingMarketing ManagementSalesWholesaleStrategyCustomer Relationship Management (Crm)Brand ManagementCrmMarketing StrategyJewelryLuxuryPublic RelationsWatchesBrand DevelopmentBusiness StrategyAdvertisingLifestyleLuxury GoodsInternational MarketingFashionDigital MarketingManagementBusiness Planning

ABOUT SARA ALLEGRI

Marketing professional for Luxury, Tech and Premium brands with 10 years international experience.Definition and implementation of Marketing Strategies internationally including Offline and Digital Media Planning, Press Agencies Management, Retail activation, Events, CRM and influencers marketing.Brand Management including development of product campaigns ATL & BTL, Customers Insights, Campaigns and Brand Analysis (IPSOS, Nielsen, GFK), Digital and Offline brand guidelines monitoring.

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