Sara Akl

About Sara Akl

I\'m a performance marketing leader with 13+ years of experience in paid & organic search strategy and team development across a wide range of verticals - retail, finance, healthcare, travel, education, and beyond. Currently, I serve as VP of Performance Marketing at Eight Oh Two (a Brandon Agency company), where I lead a talented group of search experts & content writers, driving scaled growth for our clients’ digital programs. I began my career at Merkle, spending 8 years refining a data-first, creatively-driven approach to solving complex digital challenges. I’m energized by the intersection of analytics and innovation: whether it’s digging into market trends, building scalable search strategies, or staying ahead of the latest product betas and feature rollouts. Originally from Cleveland and a UVA grad, I now call Richmond home. Outside of work, you’ll find me hiking with my German Shorthaired Pointer named Juniper, rearranging my jungle of tropical houseplants, or devouring sci-fi across streaming services. If you\'re a fellow agency leader, brand marketer, or performance media partner looking to collaborate, share insights, or talk shop, I\'d love to connect!

Experience

1. Vice President, Performance Marketing

   Eight Oh Two Marketing

   Jan 2022 — Present · Richmond, VA, US

Education

• University of Virginia

  Bachelor of Arts (BA), Biology, Foreign Affairs

  2009 — 2012

Skills

• Powerpoint
• Microsoft Excel
• Bing
• Google Adwords
• Search Engine Marketing (Sem)
• Social Media Marketing
• Social Media
• Blogging
• Public Speaking
• Online Advertising
• Facebook
• Ppc
• Msn Adcenter
• Email Marketing
• Research
• Sem
• Digital Marketing
• Microsoft Office
• Online Marketing