Saqib Raza
Digital Marketing Manager @dentsu
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WORK HISTORY
Digital Marketing Manager @dentsu
London, GB
Led the strategy, implementation, and optimization of paid search campaigns across multiple platforms, ensuring alignment with client objectives and KPIs. Apply strategic thinking and analytical skills to deliver exceptional campaign performance and measurable business results.Developed and executed end-to-end Paid Search strategies in partnership with clients, driving account performance and meeting key KPIs. Managed the full lifecycle of Paid Search campaigns, including planning, activation, budget management, performance analysis, and reporting.Acted as the primary point of contact for clients, maintaining day-to-day communication and building strong relationships to support business goals. Forecasted and planned for future market disruptions, helping clients identify growth opportunities and adapt effectively. Ensured the operational success of campaigns by delivering projects on time and within budget. Owned overall client strategy, identifying key campaign efficiencies and scaling performance through proactive planning. Collaborated with cross-functional teams, including client services and other media channels, to drive integrated marketing success and account growth.
EDUCATION
University of Hertfordshire
BA Honours, Business&Marketing
Francis combe school watford
Business GNVQ, Advance
SKILLS
ABOUT SAQIB RAZA
Marketing professional with a successful track record in Digital Marketing and Business Development, in line with company goals and KIP\'s. Highly motivated and proactive individual with great passion and valuable experience in Paid Search Marketing.Experience In: Platform:*Google Ads *Microsoft Ads *Search Ads 360 *Data Looker * Reach Frequency PlannerCampaign:*Pmax *YouTube *Demand Gen *Video View Campaign *Consideration CampaignTests:*Search Lift Study *Brand Lift Study * YouTube Connect TV \"CTV\"Project management:*Asana *Trello *Slack * Teams
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