Saptarshi Sarkar

About Saptarshi Sarkar

A 24+ yrs. all-round, 360-degree marketing proficiency in enterprise services…

Experience

1. Associate Director

   Cognizant

   Feb 2021 — Present · Bengaluru, IN

   Spearheading the Brand/Martech digital modernization and transformation roadmap - augmenting the existing applications/ platforms: partnering with global leaders, guiding teams for GAP, requirement analysis, identifying solutions/vendor, onboard- Transforming from the on-prem manual event mgmt. tool to SaaS-based cloud platform Cvent –rolling out in phases, managing vendor, stakeholders, and ops team with resource-budget matrix – synchronizing demand gen and event leads Championing the Brand/Martech mktg practice by collaborating with business and IT - yearly budget and resource plan, identifying key enhancement/ transformational opportunities – pipeline through platform, frameworks, projects Shepherding a team of cross-functional/tech talents for completion of marketing projects with quality deliverables on time with high net promoters score Managing an ecosystem of major global digital marketing & IT partners like Microsoft, Adobe, Salesforce, Cvent actively Orchestrating seamless launch of the revamped pan organization BeCognizant platform for 350k+ associates working in client zero mode, driving global teams of many members, cadence, CXO comms, collaborating with partners From concept to delivery, erecting a marketing enterprise content management system (DAM) working closely with all key functional leaders and Adobe: Platform readiness> business & user readiness> enhancement milestones> support Driving Non-integrated Businesses (NIBs) to on-board their marketing automation and LeadGen stacks, harmonize with Cognizant DemandGen and pipeline mgmt. best in class process Rolling out new enterprise survey and feedback platform Medallia, replacing the existing one – vendor selection, procure mgmt, stakeholder, and program mgmt. resource, risk, cadence, and communication Regular onboarding of apps/platforms working with procurement and security groups

Education

• MIT Sloan School of Management

  Certification Program in Digital Transformatiion in Platform Business (98%)

  2018 — 2019

• Bharathidasan Institute of Management Tiruchirapalli

  MBA

  2002 — 2004

• WBCHSE- West Bengal Council of Higher Secondary Education

  10+2

  1991 — 1993

• University of Calcutta

  Bachelor in Science

  1994 — 1997

Skills

• Go-to-Market Strategy
• Pre-Sales
• Integrated Marketing
• Multi-Channel Marketing
• Product Marketing
• B2b Marketing
• Business Development
• Digital Marketing
• Marketing Communications
• Leadership
• Event Management
• Competitive Analysis
• Team Management
• Project Management
• Wordpress
• Strategy
• E-Commerce
• Program Management
• SEO
• Customer Relationship Management (Crm)
• Public Speaking
• Analytics
• Public Relations
• Brand Management
• Media Relations
• Content Strategy
• Marketing Strategy
• Social Media Marketing
• Cloud Computing
• Strategic Communications
• Channel Marketing
• Business-to-Business (B2b)
• Product Management
• Marketing Management
• Market Analysis
• Crm
• Salesforce.com
• Marketing
• Demand Generation
• Blogging