Saptarshi Ray
Communication Executive (Script and Copy) @hoichoi
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WORK HISTORY
Communication Executive (Script and Copy) @hoichoi
Kolkata, IN
Driving 360° content marketing strategies for hoichoi, hoichoi BD & hoichoi studios —spanning digital, on-ground, influencer, and partner collaborations—ensuring each show launch and campaign is immersive, memorable, and audience-first.Assisting the Growth team in designing and amplifying communication assets across meta ads, google ads, email, push notifications, and in-app messaging—tailored to different user segments to boost retention, engagement, and viewership.Crafting compelling promo scripts and branded content, including teasers, launch announcements, brand films, and character-led skits for flagship series and new originals.Collaborating across departments (content, creative, performance marketing, product, music and PR) to ensure unified messaging and a consistent brand voice across all platforms.Actively onboarding fresh creators and talents—content creators and influencers—to bring in new-age perspectives and storytelling formats for hoichoi\'s evolving content landscape.Conceptualizing and executing innovative campaign ideas—from fan-first experiences to interactive content drops—aligning with cultural moments and platform milestones.Leveraging in-house talent (actors, creators, directors) across campaign rollouts, integrating them into marketing narratives to create authenticity and relatability.Utilizing performance data, audience insights, and trend analysis to iterate on strategy, optimize messaging, and deliver measurable impact across campaigns.
EDUCATION
Amity University Kolkata
Master of Arts - MA, Mass Communication/Media Studies
MIT School of Distance Education
PGDM, Human Resource Management
Scottish Church College
Bachelor of Arts - BA, English Language and Literature
Henry Harvin Education
Course, Digital Marketing
ABOUT SAPTARSHI RAY
As a highly motivated individual with a passion for the creative industry, I am dedicated to making a positive impact on the organisations I work with. With a demonstrated history of working in some of the best impact media startups, I have honed my skills in the field of media and marketing communication.An overall creative, proactive, and results-driven professional who has mastered the art of growth-focused decision making and strategic planning with some 4+ years of juggling between creative roles and responsibilitiesRecent gigs : Josh Talks (har din ek nayi ummeed dene wala!)Hirect India (HR aur candidates ko milane wala!)Blue Tea India (woh Shark Tank wala!)hoichoi (Bengal ko apni kahaniya sunane wala)Do connect to know more!
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