Saptarshi Mitra
Senior Director, Research & Analytics @Inicio Insights & Consulting
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WORK HISTORY
Senior Director, Research & Analytics @Inicio Insights & Consulting
Noida, IN
EDUCATION
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B.Sc, Physics
S.N.Bose national Centre for Basic Sciences
M.Sc, Physics
SKILLS
ABOUT SAPTARSHI MITRA
Strategic Consumer Insights & Market Research Specialist with 16 years of focused experience in the Tobacco & Nicotine sectors, including extensive work with BAT across global markets, including Japan & Korea. Proven expertise in transforming complex data into actionable insights that drive brand and category growth. Hands-on leader with deep knowledge of segmentation, pricing research, volume forecasting, and U&A studies. Experienced in cross-functional collaboration and stakeholder management across both agency and client-side roles.
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