Saptarishi Pandey
Marketing Data Scientist - Mmm @Omnicom
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WORK HISTORY
Marketing Data Scientist - Mmm @Omnicom
Chicago, IL, US
At Annalect (Omnicom), I am working on cutting edge marketing measurement solutions through that help our clients better invest their marketing budgets. Some of my responsibilities are:• Ads Measurement and Performance Reporting- Building highly customized marketing mix models and forecasts for informing media and ad investment strategy- Collaborating with media planning and other cross functional teams to develop better holistic marketing measurement practices across the funnel- Developing customized reporting solutions for internal/external stakeholders and clients; ensuring accuracy, consistency, scalability, and speed.• Pipelines- Building scalable and efficient data processing, modeling, and forecasting automation solutions through ETL tools, R, PowerQuery, etc.• Tooling- Led R package development and maintenance for boilerplate data processing and modeling- Oversaw 2 interns in model analysis enhancement project saving team over 40+ hours every quarter- Developed easy to implement, scalable automations for the forecasting efforts increasing deliverable turnover for cross functional asks.
EDUCATION
Sardar Vallabhbhai National Institute of Technology, Surat
Bachelor of Technology - BTech, Mechanical Engineering
University of Rochester - Simon Business School
Master of Science - MS, Marketing Analytics (STEM)
ABOUT SAPTARISHI PANDEY
I am currently building highly specialized Bayesian Marketing Mix Models and forecasts that help measure marketing effectiveness and RoAS. With extensive experience in data pipelining, ETL, and modeling using tools like R, Python, and Excel, I am ever innovating and building scalable marketing measurement tools.Fighting technical debt and sloppy shortcuts one project at a time.
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