Sapphire Reels
Senior Product Marketing Leader
- Role
- Head of Product Marketing, Enterprise Strategy & Planning at Atlassian
- Location
- Greater Seattle Area, Washington, United States
- LinkedIn followers
- 2.7K followers
About Sapphire Reels
I'm Sapphire. You can call me Saph...or Safuego if you're feeling spicy. I’m a senior marketing leader who enjoys ensuring the right data- and empathy-fueled messages get to the right audience, over the right channel, at the right point in their journey. My experience includes market intelligence, positioning/messaging, storytelling, sales enablement, campaigns, and GTM strategy for B2B & B2C SaaS products in growth/scale stages. I use a deep understanding of the market to help drive brand awareness, revenue, and product adoption. I thrive on building relationships and keeping everyone focused on the true north star: our customers. As a people manager, I lead with authenticity through ambiguity to create trusting and healthy hybrid or fully-remote environments—where everyone can show up as their full self (and do their best work).
Experience
Head of Product Marketing, Enterprise Strategy & Planning
Oct 2023 — Present
Senior Director of Product Marketing
Jan 2023 — Sep 2023
Director of Portfolio and Integrated Marketing
Mar 2021 — Jan 2023
Senior Manager of Portfolio Marketing
Oct 2020 — Mar 2021
Product Marketing Expert in Residence, Top Influencer, and Master Class Author
Jun 2019 — Oct 2023
Senior Product Marketing Manager
Oct 2019 — Oct 2020
Product Marketing Manager
Apr 2017 — Oct 2019
Product Marketing Manager
Aug 2015 — Apr 2017
Product Marketing Intern
Jan 2015 — Aug 2015
Product Development Co-op (Prepaid Group)
Jun 2014 — Dec 2014
Marketing Intern
Jan 2014 — May 2014
Marketing Intern to the D'Amore-McKim School of Business
Jan 2013 — Jun 2014
Product Management Co-op
Jul 2013 — Dec 2013
Merchandising and Catalog Associate
Jul 2012 — Dec 2012
Education
Northeastern University
Bachelor of Science - BS · Marketing
Product Marketing Alliance
2020 — 2022
Narragansett High School
Skills
- Team Leadership
- Storytelling
- Integrated Marketing
- Product Adoption
- Coaching
- Go-to-Market Strategy
- Product Marketing
- Social Media Marketing
- Microsoft Excel
- Social Media
- Powerpoint
- Marketing
- Customer Service
- Event Management
- Microsoft Office
- Digital Marketing
- Photoshop
- Sales
- Brand Management
- Wordpress
- Product Management
- Blogging
- Salesforce.com
- Adobe Illustrator
- Product Development
- Graphic Design
- Html
- Sitecore
- Content Marketing
- Salesforce
- Adobe Indesign
- Trend Analysis
- Competitive Analysis
- Website Merchandising
- Public Speaking
- Sales Enablement
- Presentations
- Presentation Design
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