Sapphira Martin

Integrated Marketing Manager @Essence Communications Inc

New York, NY, US

Integrated Marketing Lead for the QSR, Auto, CPG, Food, Beverage, Wine & Spirits verticals- Plan, execute, and manage all phases of the Request for Proposal (RFP) development process for all brands under ESSENCE Ventures. This includes gathering campaign requirements, crafting detailed written proposals, creating visually compelling presentations, and preparing all pre-campaign materials to align with brand and client objectives- Partner closely with the sales team to support and facilitate the achievement of revenue goals across all platforms, including print, video, digital, social, and experiential- Develop strategies and provide the necessary resources that enable the team to effectively pitch and secure business opportunities- Collaborate with cross-functional teams, including marketing, editorial, content production, and creative departments, to brainstorm and develop engaging, multi-platform campaign strategies. Ensure that these strategies are creative, cohesive, and resonate deeply with target audiences, aligning with the overarching brand vision- Assist in managing the entire campaign lifecycle, from initial RFP development to post-sales execution. This includes coordinating the launch, tracking campaign performance, and optimizing as necessary to meet client expectations- Providing insights into key performance metrics and ensuring that client objectives and brand goals are successfully achieved.

Johnson C. Smith University - JCSU

Bachelor of Arts, Communication Arts