Sapna Singh

About Sapna Singh

Marketing Leader with 22+ years of experience in Product, Field and Partner Marketing in IT Software and Services sector. Working closely with Sales, Product Management, and CoC & Technical teams, Marketing, for me, has been a passion, driving intended business outcomes. Domain Expertise: Cloud, Security and Business Resiliency Services, Cyber Security, Disaster Recovery, and Storage– Cloud Infrastructure, Virtualisation Solutions (VMWare), As-a-service solutions, Data Centers, Hyper Converged Infrastructure, Unstructured Data Solutions for AI, IoT and DevOps.Specialized in developing Marketing Strategies and Plans, Go-to-Market (GTM) strategies, managing Marketing Budgets and P&L, key product launches, PoV, Messaging, Narratives and Content Development, crafting Demand Generation campaigns including Digital Campaigns, Social Media Marketing, Market Research, Analyst Relationship, Event Management and Marcom

Experience

1. Director - Marketing

   Xy Retail

   Dec 2025 — Present · IN

   Director – Marketing | Global GTM & Brand Strategy | Unified CommerceResponsible for driving global brand development and go-to-market strategy, deliver product innovation into measurable commercial impact through differentiated positioning, strategic ecosystem partnerships, and scalable growth platforms.

Education

• Mount Carmel Institute of Management

  PGDBM

Skills

• Product Marketing
• Product Management
• Crm
• Strategy
• Team Management
• Segmentation
• Marketing Strategy
• Management
• Marketing
• SEO
• Corporate Branding
• Marketing Communications
• Demand Generation
• Customer Relationship Management (Crm)
• Leadership
• Business Development
• Lead Generation
• Digital Marketing
• Customer Acquisition
• Competitive Analysis