Sapna Agarwal

Consultant at TCS

Role
Consultant at Tata Consultancy Services
Location
Mumbai, MH, IN
LinkedIn followers
500 followers
Information TechnologyView LinkedIn profile

About Sapna Agarwal

I am a doer and a believer in the power of simplicity and small, meaningful steps. For…

Experience

  1. Consultant

    Tata Consultancy Services

    Jan 2019 — Present

    Corporate Content team lead for ABM++: Creating content to hook prospective clients, convert for sales, build relationships and follow up. We won the 2021 Diamond Award (Best in class for the industry) for Marketing Excellence for our ABM ++ submission in the Embedding ABM Programs category• ISU lead for content team: Increased ISU share of voice on tcs.com and Digital Store. Building internal resources capabilities; content strategy and application of best-in-class practices.• Spearheaded the content strategy. TTH doubled its share of voice on tcs.com during my tenure as team lead.• Exponential increase in Digital Store content: Led the 25x program for ISUs with Agile. We increased the output on Digital Store by 25x.

Education

  • Savitribai Phule Pune University

    MCM

    1999 — 2001

Skills

  • Journalism
  • Storytelling
  • News Writing
  • Public Relations
  • Media Relations
  • Advertising
  • Marketing Strategy
  • Editing
  • Digital Media
  • Content Development
  • Corporate Communications
  • New Media

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Sapna Agarwal — Consultant at Tata Consultancy Services in Mumbai, MH, IN | Unifers