Sapna Parmar
Sales & Business Development strategist I Brand Communication & PR I Digital Communication I Revenue Management as a Brand Manager
- Role
- Brand Manager at Elephant Cements Pvt Ltd
- Location
- Lucknow, UP, IN
- LinkedIn followers
- 500 followers
About Sapna Parmar
Coordinating for placement related activities, arrangement for campus placements, public…
Experience
Brand Manager
Jun 2024 — Present
implement and monitor all the brand activation (ATL & BTL) campaigns, analyze their effectivity, collate market feedback of the same and report with inferences and ideas to improve effectivity in future - help CMO in planning channel engagement campaigns and events in keeping long term loyalty and relationship in focus, manage such campaigns and events successfully and analyze feedback to improve effectivity in future- prepare channel health and loyalty index under guidance from CMO for periodic review of the management- support field teams from marketing & technical services team in terms of ensuring required infrastructure, merchandising, gifts, giveaways and other back-end support- keep track of performance KPIs of field team for CMO & management reviews- coordinate special marketing initiatives taken as & when required- perform all other works directed by CMO related to marketing operations as & when required
Education
M.D.U.Rohtak Haryana
Master of Business Administration - MBA, Human Resources Management/Personnel Administration, General
Central Board of Secondary Education
M.phil (2009) Management, Business Administration and Management, General
1990 — 2009
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