Sapna Bhatia
Luxury Brand Storyteller | Creative Strategist | PR and Brand Communications Expert
- Role
- Marketing Manager at Art Mumbai
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Sapna Bhatia
TL;DR: Communications expert and creative strategist with 11 years of experience spanning branding, branded content, research, partnerships, and P.R. Success stories include building capabilities, leading teams, collaborations, and driving growth and visibility for luxury brands. I’m not the professional who thrives on “viral stories”. My observant mind is always on the lookout to understand why people do what they do and find effective ways to bring about positive change. With a strong creative and analytical background, and having started my career with leading WPP agencies - JWT, Ogilvy, and GroupM, I work at the frontline of creative storytelling driven by data innovation. Recently, I led Brand Communications at Atelier Ashiesh Shah (Product Design & Art) and spearheaded the product design vertical across branding, creative direction, events, product development, P.R, research, and strategy. I led international partnerships with galleries like the Invisible Collection, Carpenter\'s Workshop, and Curio. I’m passionate about the art, design, and crafts culture of India and dedicated to building stories that are at the confluence of all three worlds. Currently, I\'m leveraging my career break to explore and learn different crafts of India, with my recent exploration being Thangka Painting and Pottery. Career highlights- Closely worked with the Ministry of Culture, Government of India, for an exclusive crafts show at the 2nd G20 CWG meeting in 2023, in Bhubaneswar, Odisha- Spearheaded content and creative strategy for the launch of Natural Diamond Council’s first online publication - Only Natural Diamonds- Conceptualised and executed product launch for the first Mercedes-AMG art editions of India.
Experience
Marketing Manager
Jun 2024 — Present
Education
Mithibai College
Bachelor of Management Studies
2010 — 2013
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