Sandra Pieper
Marketing Team Lead at Ch @Zalando
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WORK HISTORY
Marketing Team Lead at Ch @Zalando
Lead the marketing team, consisting of up to 6 direct reports, plus dotted lines to media, influencer marketing & PR, oversee the activities of a broader team• Responsible for all brand marketing activities in Austria and Switzerland with full budget ownership across upper & mid funnel channels• Set up and implement country-specific marketing strategies and define a campaign calendar in conjunction with retail activities and the global campaign plan• Own media buying and planning in the region in close collaboration with media team, media partners and agencies• Own and execute Zalando’s global campaigns in Austria and Switzerland, defining timing and investments and adapting them to local needs• Brief, set up and run local campaigns, events and activations to increase Zalando’s relevancy in Austria and Switzerland
EDUCATION
Coastal Carolina University
Master of Business Administration (M.B.A.), Business Administration and Management
Hochschule Mainz - University of Applied Sciences
Master of Arts (M.A.), International Business
Hochschule Osnabrück
Bachelor of Arts (B.A.), Business Administration (dual)
SKILLS
ABOUT SANDRA PIEPER
Marketing professional with great exposure to fashion, ecom, offline retail, and customer…
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