Sapana Yengul
Account Director @Veritas Reputation PR Pvt Ltd
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WORK HISTORY
Account Director @Veritas Reputation PR Pvt Ltd
Maharashtra, IN
EDUCATION
IIT Bombay - Shailesh J. Mehta School of Management
MBA Marketing, Marketing Management
ABOUT SAPANA YENGUL
16 + years of experience in Communications, PR and strategic branding. Worked across the communications and promotion spectrum with a large clientele base from B2B to B2C across sectors. Managed and developed brand strategies and contributed immensely to new business development in roles as a PR and Corporate Communications specialist with various organizations. A knack to write and research on content, set trends off in the public healthcare segment with articles written comprehensively on healthcare spendings across states and the need of healthcare managers in the country. Written in-house journals and strong trending content for Water and Sanitation, Acute Flaccid Paralysis, E-blood Banks the need of the hour, which have been extensively published by the media. Appraised for a focused approach to achieve complex tasks and goals. Believe that reading and learning can seriously damage once ignorance and implements this philosophy in her life. A constant learner, completed Marketing Management from IIT Mumbai\'s Shailesh J Mehta Institute of Management and MBA Finance as well. Expertise: Content research, Writing, Branding and Strategy Development for clients and ideations on marketing initiatives, New Business Development to generate revenue for the organization, Marketing Communications, Excellent Event Coordination, Crisis communication, Client Consultations, Financial Communication, Corporate Communication. Sectors Services: Healthcare, Research, Education, MSME, Retail, FMCG, Hospitals, FMCG, HR, Lifestyle, Finance (MF\'s, Banks), BFSI, Skill Development
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