Sapan Jangde

About Sapan Jangde

I am an experienced Brand Manager with a background in both B2B and B2C environments…

Experience

1. Brand Manager

   Coastr

   Sep 2023 — Present · Bengaluru, IN

   Headed market expansion initiatives into key regions including the USA, Japan, and Europe through comprehensive consumer, competitor, and market research.2. Developed and implemented a research-driven brand strategy and marketing calendar to drive company objectives and enhance brand positioning.3. Collaborated closely with the product team to effectively communicate new feature updates to customers via a monthly product newsletter and video content.4. Cultivated and communicated the brand\'s personality internally, fostering alignment around foundational ideas and values.5. Worked with the SSM team to develop B2B-focused content for brand upliftment initiatives, driving engagement and awareness among target audiences.6. Initiated and executed customer advocacy initiatives, collaborating with the customer experience team to secure reviews and case studies from satisfied customers.7. Generated compelling content for brand promotion across various channels, including blogs, videos, and campaign-related materials for performance marketing initiatives.8. Provided valuable support to the sales team by creating high-impact content such as decks and presentations tailored to specific regions and target audiences.8. Led PR efforts for the company, managing relationships with PR agencies to maximize reach for press releases and secure media features.10. Led event management activities to enhance brand visibility and generate leads, ensuring seamless execution and impactful brand representation.(Japan, UK, USA)