Sanyukta Patil

Experience

1. Marketing Service Lead

   Syngenta India

   Feb 2020 — Present · Pune, IN

   Marketing Services Accountabilities-Develop end to end Marketing Strategy/Campaign for Corn- Kharif & Rabi Season with help of Product Manager & DMLs, Support in Ideation & Crop Campaign Planning- Co- creation of workshop, Preparing Campaign Brief and taking it up with Adv agencies for End-to-End delivery of Campaign, Producing content for the offline and online campaigns, Coordinating with Crop Managers & vendor for developing New Brand communication/ Creatives, Producing content: App development, Videos, teasers, e-literature, motion graphics, etc. with the support of the agency, crop manager & division marketing team, Carrying out video/photoshoots with the help of the agency, Participate in FGDs & incorporating insights in developing Hybrid communication with help of agronomy team & Product Manager, Concept Testing before launching the hybrid creative, Explore options of innovation in media mix & communication approaches, Management of the Syngenta image library, & Promotional tools cdr files, Managing end to end designing of cdr files of Promotional Inputs, Coordinating with Adv & printing agencies & adaptation of artworks into different languages•Driving digital campaign: Handling social media for FC Corn India: Creating posts, events, live streaming, Design and creation of digital communications-video editing, 2D animation and motion graphics, GIF animations, email banners, etc, Driving digital campaign through In- house apps & external apps•Vendor relationship Management-Managing the vendors from PO raising to the timely payments, Explore new vendors for Adv. & Printing,Vendor performance evaluation•Tracking & Analysis-A&P tracking-spend vs budget, Monthly Provisions, Campaign & New POP tools, Hybrid creative effectiveness & presenting results and recommendations in the season’s End review/meeting, Tracking Growers Coverage monthly to achieve Aspiration Target•Setting SOPs

Skills

• Powerpoint
• Microsoft Excel
• Leadership
• Negotiation
• Marketing Strategy
• Market Research
• Customer Service
• Public Speaking
• English
• Data Analysis
• Microsoft Office
• Sales
• Social Media
• Photoshop
• Microsoft Word
• Marketing
• Research
• Teamwork
• Team Management