Sanyukta Gharat
Marketing Specialist | Driving Growth with AI & Data | Marketing Cloud • C-Suite Collaborator • Data Visualisation
- Role
- Marketing Specialist at Turno
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Sanyukta Gharat
With a STEM-designated Master’s in Marketing from Syracuse University and 5+ years of…
Experience
Marketing Specialist
Jan 2025 — Present · Jersey City, NJ, US
Managed full-funnel marketing campaigns within HubSpot, incorporating personalized content & behavior-based triggers to analyze campaign performance, improving metrics; achieved 28% higher open rates & 35% increase in click-through rates across campaigns. • Directed go-to-market campaign strategy for expansion into the UK, France, and Australia, resulting in a 20% increase in qualified lead acquisition and accelerated early-stage pipeline growth across new regional markets. • Utilized Salesforce Marketing Cloud and SQL to build precise audience segments and deliver personalized messaging across email and in-app channels, driving a 40% boost in engagement and enhanced lead quality. • Developed interactive Tableau dashboards for ROI analysis and built marketing attribution models to measure cross-channel impact; collaborated with product, analytics, and design teams to ensure end-to-end data accuracy and seamless multichannel execution. • Enhanced trial-to-paid conversion by 12% through refining onboarding email strategies and segmenting users based on behavior, supporting continuous A/B testing and data-driven campaign optimization.
Education
Nanyang Institute of Management
Post Graduation Diploma in Tourism and Hospitality Management, Hospitality Administration/Management
2018 — 2019
Syracuse University - Martin J. Whitman School of Management
Master's in Marketing (STEM)
Institute of Hotel Management, Catering Technology & Applied Nutrition, Goa
Bachelor in hospitality and tourism management , Hotel Management - Catering Technology and Applied Nutrition
2015 — 2018
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