Sanyog Singh Parihar
Performance Marketer | Google & Meta Ads | Paid Growth & Attribution | ROAS, CAC, Funnel Optimization
- Role
- Digital Marketing Executive at Intellemo.AI
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Sanyog Singh Parihar
I started as a creator — experimenting with YouTube and Instagram, figuring out what makes people stop, click, and engage.Over time, those experiments grew into something bigger: 100K+ YouTube subscribers, 10.6M+ views, 2.6M+ watch minutes 9.5K Instagram followers with 3.09% engagementLooking back, I realize what I was doing wasn’t random — I was engineering growth without even knowing it. Lesson 1: Growth isn’t luck — it’s built with data, creativity & testing. — Here, I discovered performance marketing. It felt like an extension of what I had been doing as a creator — but with sharper tools and deeper data. Improved Meta Ads CTR from 0.73% → 2.84% while reducing CPC by 52.5% Boosted Google Search Ads CTR to 9.62% and increased landing page views by 135% Lesson 2: Creativity works best when paired with structured testing. — The stakes are higher. I am not just experimenting — I am responsible for scaling growth. Tracked user behavior & conversions via GA4, Mixpanel & Appsflyer Collaborated with the creative team to align ads with audience intent Streamlined affiliate onboarding & partner performance to scale traffic Lesson 3: Performance marketing isn’t just about ads — it’s about systems, teamwork & strategy. — Now, I combine everything — the creator’s mindset, the marketer’s toolkit, and the strategist’s approach — to help brands grow profitably. What excites me today: Solving growth problems where numbers meet creativity Running Google Ads & Meta Ads that deliver ROAS, not vanity metrics Being part of fast-moving teams where every click connects to business outcomes If you’re building something ambitious and want someone who blends data, creativity & strategy — let’s connect!
Experience
Digital Marketing Executive
Nov 2025 — Present · Gurugram, IN
Education
Chhatrapati Shahu Ji Maharaj University
Bachelor of Technology - BTech, Chemical Engineering
Kraftshala
Digital Marketing
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