Sanya Saxena
Product Manager / Product Owner | Product Analytics | Roadmaps, A/B Testing, OKRs & KPI Ownership | PMP | MBA
- Role
- Product Analyst at GroundTruth
- Location
- Bhopal, MP, IN
- LinkedIn followers
- 500 followers
About Sanya Saxena
Product-focused professional with 6+ years of experience building and improving digital campaign management and analytics solutions in ad-tech. I specialize in translating business and customer needs into clear product requirements, defining success metrics, and partnering with cross-functional teams to deliver features that improve retention, reporting efficiency, and campaign performance.At GroundTruth, I work closely with engineering, design, sales, and client teams to shape roadmaps, prioritize high-impact initiatives, run experiments (A/B testing), and launch measurable product improvements across analytics and reporting workflows.Impact highlights:Conducted 50+ discovery sessions to define requirements, KPIs, and feature prioritiesAutomated 50+ dashboards, reducing manual effort by 40% and improving decision-making speed by 25%Improved campaign effectiveness by 75% through data-backed iterationInfluenced $734K+ in renewals and $122K+ in upsells through product + insights deliveryPMP-certified and MBA graduate with a strong blend of product thinking, analytics, and execution across cross-functional teams.Known for bridging business goals and technical execution to deliver product outcomes with clear impact.
Experience
Product Analyst
Jun 2020 — Present · Gurugram, IN
Product Analytics & Delivery• Drove end-to-end delivery of product and analytics initiatives by defining analytical roadmaps, success metrics, and timelines, partnering with engineering, marketing, and business teams to deliver measurable outcomes.• Designed and analyzed data-driven initiatives that improved campaign effectiveness by 75%, leveraging performance metrics, experimentation, and optimization insights.• Automated and standardized 50+ analytics dashboards, reducing manual effort by 40% and accelerating insight turnaround time by 25%.• Re-engineered LG data scripts to eliminate redundant data processing, improving data quality, performance efficiency, and operational cost control.• Developed standardized insight and reporting templates to ensure consistency, scalability, and faster consumption of analytics by stakeholders.Product & Business Insights (Client-Facing)• Acted as a trusted analytics partner to clients, translating business problems into analytical questions and actionable insights aligned with product and campaign objectives.• Delivered performance insights that directly influenced campaign renewals totaling $734K+, recognized by senior leadership for business impact.• Generated advanced PCC and performance insights contributing to $122K in client recognition and supported monthly analytics for $160K+ Valvoline campaigns.• Supported $6M+ Amazon Fresh initiatives by integrating BDI/CDI and comparative analytics to inform market positioning and product performance decisions.• Led customer behavior, audience segmentation, and visitation analysis for enterprise clients including Walmart, PepsiCo, and Jack in the Box, shaping targeting and product optimization strategies.Requirements Analysis & Analytics Enablement• Led 50+ requirements discovery sessions, translating business needs into analytical use cases, data models, and reporting requirements for technical teams.
Education
National Institute of Technology Kurukshetra
Bachelor of Technology - BTech, Information Technology
2015 — 2019
Edgewood University
Master of Business Administration - MBA, Organizational Leadership
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