Sanya Kaushal
Deputy Manager Growth & Performance Marketing @Paisabazaar
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WORK HISTORY
Deputy Manager Growth & Performance Marketing @Paisabazaar
Gurugram, IN
Own performance marketing initiatives across unsecured and secured loan products, with a focus on scalable user acquisition and lead efficiency-Drive paid growth across Google Ads and Meta platforms, optimizing funnels to improve conversion efficiency and lead quality-Work closely with product, tech, analytics, and sales teams to align marketing performance with downstream business outcomes-Lead marketing-tech integrations and performance experimentation to enhance targeting, attribution, and optimization-Contribute to partnership-led growth initiatives and new channel testing to unlock incremental scale
EDUCATION
Leeds University Business School
Master of Science (MSc.)
Springdales School, Dhaula Kuan, New Delhi
High School, Non-Medical Science With Economics
Delhi University
Bachelor of Arts - BA Hons., Economics
Delhi School of Economics
Postgraduate Diploma (Full Time)
ABOUT SANYA KAUSHAL
I’m a growth and performance marketer with hands-on experience driving revenue at scale in India’s fintech ecosystem. Currently working as a Deputy Manager at Paisabazaar, I operate at the intersection of paid acquisition, partnerships, and marketing tech to deliver efficient, data-backed growth across loans and credit products.Over the last few years, I’ve worked extensively on Google Ads and Meta platforms, optimizing lead funnels, improving conversion efficiency, and partnering cross-functionally with product, tech, and sales teams to scale impact — not just traffic.With an MSc in Marketing Management from Leeds University Business School, UK, I bring a solid grounding in marketing strategy, and consumer behaviour, which I apply in fast-paced, performance-driven setups. I’m motivated by solving growth problems in high-scale environments where data, creativity, and execution come together to deliver meaningful business impact.
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