Santos Rubio-Tercero

About Santos Rubio-Tercero

I’m a bilingual marketing and business development professional with over 10 years of experience driving growth, customer success, and strategic initiatives across diverse industries — now focused on making an impact in the tech space.My background blends creative strategy with operational excellence. I’ve led account management efforts, coached high-performing teams, and implemented marketing strategies that connect with customers and deliver measurable results. I thrive in fast-paced, high-pressure environments where innovation and agility are key. What I bring to the table:Deep expertise in customer success and relationship managementStrong leadership and coaching skills that foster inclusive, high-performing teamsStrategic marketing and design implementation with a tech-forward mindsetProven ability to translate business priorities into scalable solutionsSkilled negotiator and efficient problem solverPassion for continuous learning and professional growthI’m driven by curiosity, collaboration, and the desire to build meaningful connections — with customers, colleagues, and the challenges ahead.

Experience

1. Sr Sales Development

   Hyland

   Jun 2022 — Present

   As a Senior SDR, I combine high‑performance pipeline generation with leadership responsibilities that elevate the effectiveness, consistency, and culture of the entire SDR organization. I operate as a strategic partner to Sales, Marketing, Enablement, and Leadership driving outbound excellence, onboarding programs, talent evaluation, and repeatable processes that scale across.• Onboarding Leader: Design and deliver comprehensive onboarding for new SDRs, including tools mastery (Salesforce, Sales Navigator, Outreach), messaging playbooks, BANT/BANTI qualification, and outbound methodologies.• Peer Coaching & Development: Mentor new and tenured SDRs by providing call feedback, messaging guidance, and tactical support to improve conversion, consistency, and strategic prospecting.• Hiring & Interviewing: Participate in the recruitment process by interviewing candidates, assessing core competencies, evaluating coachability, and ensuring cultural alignment for the SDR team.• Process Innovation: Identify operational gaps and opportunities to improve SDR workflows, enabling greater productivity, data accuracy, and repeatable team-wide performance.• Cross-Functional Collaboration: Partner with Commercial Managers, AEs, Marketing, and Enablement to align ICP,ABP, refine messaging, coordinate event follow-up, and evolve strategic plays for the region.

Education

• Universidad Iberoamericana de Ciencia y Tecnología

  Architecture

  2004 — 2007

• Universidad de Ciencias Comerciales

  Marketing Specialist, Marketing/Marketing Management, General

  2011 — 2012

• Universidad de Ciencias Comerciales

  Bachelor's Degree, Business Administration,Tourism and Hotel

  2007 — 2011

Skills

• Management
• Crm
• Hotels
• Business Development
• Work Ethic
• Hospitality Management
• Opera
• B2b Marketing
• Lead Generation
• Proactive Self-Starter
• Quality Control
• Positive Discipline
• Recruitments
• Negotiation
• Customer Relationship Management (Crm)
• Market Research
• Human Resources
• Microsoft Office
• Sales
• Marketing
• Advertising
• Customer Relations
• Leadership
• Ms-Dos
• Strategic Planning
• Professional Ethics
• Customer Service
• Sales Management
• Sabre
• Highly Responsible
• Recruiting
• M2m
• Coaching
• Teamwork
• Team Management
• Solution Focused
• Team Leadership
• Public Relations
• Business Strategy
• Tourism