Santos B. Lopez
I make meaningful connections. Between brands and strategy. Between strategy and customers. And between customers and emotions
- Role
- Director Creative Strategy at Climb Club
- Location
- Knoxville, TN, US
- LinkedIn followers
- 500 followers
About Santos B. Lopez
I am an innovative multicultural executive producer and creative director with a passion for reaching diverse audiences with captivating and engaging content. Leads and inspires robust, high-performing production and creative teams. Known for delivering persuasive pitch presentations to secure clients and for innovative storytelling. Key Areas of Expertise: Branding Content Creation 360 Marketing Career Highlights: Helped HGTV go from #17 to a Top 5 cable network for the first time in its 20-year history Produced the highest-rated seasons of 5+ HGTV series Launched signature programming, including CMT Crossroads, CMT Music Awards, and Gone Country Innovative storyteller for branded content leading to better returns Streamlined processes to reduce errors, edit faster, and save money I am actively growing my network of industry professionals, colleagues, and other creative individuals. I am open to connecting for business opportunities, idea sharing, and coffee chats, preferably over strong espresso.
Experience
Director Creative Strategy
Jul 2024 — Present · Maryville, TN, US
Education
Western Kentucky University
B.A, Television Production
1984 — 1988
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