Santosh Nayak
Director, Customer Analytics & Loyalty | Product Strategy | Agentic Loyalty | Digital Marketing Analytics
- Role
- Advisory Board Member - Ripemetrics at Advisorycloud
- Location
- Livingston, NJ, US
- LinkedIn followers
- 500 followers
About Santosh Nayak
Executive Data and Analytics leader with over 15 years of experience spearheading data-driven strategies in marketing analytics, product analytics, and business intelligence for loyalty and digital marketing platforms. Proven track record leading teams of analysts to optimize user experience, enhance conversion rates, and drive double-digit revenue growth through advanced analytics, predictive modeling, and AI innovations. Expertise in developing customer segmentation, retention analytics, and forecasting models to boost LTV and ROAS, while owning P&L-impacting dashboards and A/B testing frameworks. Skilled in cross-functional collaboration with Product, Merchandising, Marketing, and UX teams to translate complex data into actionable insights, fostering innovation in performance marketing and vendor partnerships. Recent work includes deploying Generative AI and LLMs to revolutionize customer journeys and site optimization in consumer-facing environments
Experience
Advisory Board Member - Ripemetrics
Jan 2024 — Present
Education
NIST University
Bachelor's degree, Information Technology
University of Illinois Urbana-Champaign
Master of Business Administration - MBA, Banking, Corporate, Finance, and Digital Marketing
2018 — 2020
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