Santosh Thalanki

About Santosh Thalanki

I’m a B2B SaaS Product Marketer with 5 years of experience driving growth through…

Experience

1. Senior Digital Marketer

   Talview

   Jun 2024 — Present · Bengaluru, IN

   Achieved a 25% increase in organic traffic by scaling SEO efforts and launching strategic content initiatives. Optimised SEO with a focus on high-impact keywords and technical improvements. Scaled content creation to target valuable topics and enhance search visibility. Optimized LLM (Large Language Model) search visibility by adding agents to the robots.txt file, enabling all LLM search engines to crawl and index the site’s content.Launched programmatic pages for integration and glossary segments – a fresh initiative to scale organic reach and support long-term SEO growth. This initiative helped us capture more organic traffic from niche search termsHandled content management on HubSpot CMS, creating static lists and active lists for segmentation and personalization. Regularly updated the website and ensured the blog stay active.Executed end-to-end weekly webinars – including email campaigns, Zoom automation, and list building to generate new lead generation channel and lead nurturing. This new lead generation channel helped expand our audience.Kept lead funnel stages (SAL, SQL, MQL) consistently. Regularly updated and maintained lead qualification stages within HubSpot CRM. Ensured alignment with sales and marketing teams for accurate reporting and forecasting.Working on Warmly to identify high-intent website visitors. Leveraged intent data to improve our targeting and focus on prospects more likely to convert. This enhanced personalized outbound marketing efforts.Publishing product-led content to boost topical relevance and organic visibility. The content helped highlight product value while driving engagement and increasing relevance in search results.Consistently collaborating with the product engineering team to stay aligned with updates & GTM with the right messaging.Explored a range of AI and marketing tools to enhance efficiency and innovation. Evaluated platforms such as Airops, Brevo, and Zoho Campaigns to optimize marketing efforts.

Education

• Harvard Business School Online

  Master of Business Administration - MBA

• Jain university,Bangalore

  Bachelor of Computer Applications

  2016 — 2019

• PES University

  Master of Business Administration - MBA