Santosh P.
Building Billbo(FMCG OOH) |IIMV|GT In-store Smart Merchandising |Retail Ad Tech|PGP in Business Analytics
- Role
- Director & Founder at Billbo
- Location
- Visakhapatnam, AP, IN
- LinkedIn followers
- 500 followers
About Santosh P.
As the Founder & CEO of Billbo Display Technologies, I’m passionate about revolutionizing in-store advertising with smart screen merchandising solutions that empower brands to connect with their customers like never before.With over 10 years of experience in key account management and territory management, I’ve had the privilege of building strong client relationships and driving growth in dynamic industries. My academic foundation in Business Analytics & Business Intelligence from Great Lakes Institute of Management has equipped me with the skills to approach challenges with a data-driven mindset.At Billbo, we’re on a mission to transform retail spaces, offering brands a platform to enhance their visibility and engagement through technology. Excited to keep innovating and growing alongside an amazing team and network.
Experience
Director & Founder
Jul 2024 — Present
Leading the transformation of FMCG in-store advertising as Founder & CEO of Billbo Display Technologies, leveraging smart screen merchandising solutions to enhance brand visibility and consumer engagement.• Partnered with all the departmental stores in Visakhapatnam, installing smart screens across all locations to maximize brand impact and revolutionize retail advertising.• Building strong relationships with store owners to drive high-impact FMCG branding and promotional strategies, ensuring better product placement and consumer reach.• Conducting data-driven market analysis, providing FMCG brands with critical insights into consumer behavior, product performance, strengths, and areas for growth.• Defining and executing Billbo’s long-term vision and strategic goals, positioning the company as a leader in merchandising and smart screen solutions.• Leading and inspiring a high-performing team, fostering a culture of innovation, collaboration, and excellence to drive business success.• Identifying and capitalizing on new market opportunities, strategic partnerships, and revenue streams to fuel expansion and strengthen market presence.• Managing financial planning, budgeting, and securing funding to support business growth, technological advancements, and operational excellence.• Spearheading the adoption of smart screens, IoT, and advanced retail technologies, ensuring Billbo remains at the forefront of industry innovation.• Representing Billbo in the marketplace, strengthening brand visibility, and positioning the company as a thought leader in FMCG retail merchandising.Excited to keep expanding, innovating, and shaping the future of FMCG branding with an incredible team and network.
Education
PRISM Degree College
Bachelor's degree, Computer Science
2008 — 2012
Great Lakes Institute of Management
Post Graduate Program in Business Analytics & Business Intelligence, Statistics,Predictive Modelling, Machine Learning, R, Tableau
2017 — 2018
Vignan's Institute of Information Technology
Master of Business Administration (M.B.A.), Finance And Marketing
2012 — 2014
MNR Junior College
Intermediate, Mathematics
2006 — 2008
Indian Institute of Management Visakhapatnam
Post Graduate Certificate in Entrepreneurship
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