Santosh Mishra
Avid Student I Passionate Teacher
- Role
- Director i Client Services at dentsu
- Location
- Delhi, IN
- LinkedIn followers
- 500 followers
About Santosh Mishra
Human Mind is a crazy yet powerful workshop and I have one. It helped me to be a reasonable and Logical thinker which in turn helped me to be a balanced individual. An ever evolving and transforming Offline Media Professional working in Out of Home Media Space for the last 13 years trying to negotiate with the Online space. My Out of Home Media expertise is also supplemented with Retail, Activation and Rural Marketing working across multiple Brands across multiple regions.I have had the privilege of working on OOH and Below The Line Media mandate for few very reputed Brands all across my professional journey so far. I have managed many Key accounts and still manage few Key Client accounts.Disciplined and astute marketing professional and I have demonstrated and acquired People Skills working with big teams. Have developed a keen acumen for Data Driven Approach and I keep upskilling and upgrading myself in my quest for excellence. A strong believer of process, I believe in taking a process oriented view for business solution. I believe in Design of experiments(DoE). I am very passionate about learning the relationship between Business, Brands and Behavior and look them through the lens of a consumer. Professionally in short term I am keen to focus on Ad-tech, Data and digital proliferation in Out of Home space in the country. In the Long term I would like to see and develop an integrated framework where consumer drives Brand behaviour and Media Channels - Offline and digital play a synchronous note which is melodious for the consumer and the Business. In all consumer behavior will largely affect the Media space but we need to find an answer while we and the Brand advertise- HOW MUCH IS TOO MUCH? Will Data, Insights, AI modeling and ML answer it- I don\'t have the answer but We need to answer this!
Experience
Director i Client Services
Nov 2014 — Present · New Delhi, IN
Education
MICA | The School of Ideas
Brands & Marketing Communication, Advertising
2021 — 2021
Life
Experiences and Inspirations, Open Life, Still Learning
1981
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