Santosh Malik
Head of Digital Marketing @ Infinity Advertising Services | Digital Marketing Media
- Role
- Head of Digital Marketing at Infinity Advertising Network
- Location
- Delhi, IN
- LinkedIn followers
- 500 followers
About Santosh Malik
With over a decade of cumulative experience, my core competencies in digital marketing strategy and Google Ads optimization have driven success at Infinity Advertising Services. My mission is to deliver innovative solutions that exceed client expectations, leveraging market insights and digital trends to stay ahead of the curve. I am passionate about connecting with audiences through compelling digital narratives, and my role allows me to align this passion with the company\'s vision of transformative advertising. At Infinity Advertising Services, I have honed my expertise in managing Google Ads and Meta campaigns, ensuring maximum ROI through meticulous bid and budget optimization. My responsibilities extend to crafting content strategies for social media, collaborating with creators, and continuously enhancing our digital presence. My approach is analytical yet creative, balancing data-driven decisions with innovative marketing tactics to meet diverse client objectives and KPIs.
Experience
Head of Digital Marketing
May 2019 — Present · Faridabad, IN
As the Digital Operations Head at Infinity Advertising Services for 5 years, I develop and implement digital marketing solutions. I handle strategic planning and execution to meet client objectives and KPIs.Responsibilities-**Digital Marketing Strategy:** Create customized plans using online channels and proprietary tools. Analyze market trends and competitor activities-**Google Ads:** Manage search, display, and video campaigns. Optimize bids, budgets, and targeting for ROI-**Meta Ads:** Execute campaigns on Facebook, Instagram, and other Meta platforms. Use advanced targeting and continuous optimization-**Social Media:** Develop content strategies, collaborate with creators, and engage audiences to build community loyalty-**OTT Campaigns:** Implement campaigns on YouTube, Hotstar, Zee5. Use data insights for targeting and optimize for reach and engagement-**Influencer Campaigns:** Identify and collaborate with influencers. Manage relationships and track performance.Tools and Technologies- Proficient in Google Ads, Meta Ads, social media platforms, OTT advertising, Google Analytics, Asana, and Trello.Achievements- Increased customer engagement and conversion rates- Enhanced ROI through optimization and data-driven decisions- Built strong relationships with clients, influencers, and media partners.I focus on digital transformation and delivering outstanding results for clients at Infinity Advertising Services.
Education
Doon Business School
Marketing
Doon Business School Dehradun
Master of Business Administration (M.B.A.), Marketing & International Business
2009 — 2011
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