Santosh Kushwaha
Creative Group Manager |Ex-Lowe Lintas| Brand Solutions| Integrated Branded Storytelling | Creative Communication| Promo Writer| Lyricist
- Role
- Creative Group Manager at Mirchi
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Santosh Kushwaha
Over 16 years of diverse experience in creative conceptualization, copywriting, creative communication, campaign planning, brand integration, branded content solutions, story writing, scriptwriting, jingle, and lyrics writing.I consider myself a ‘Parde ke Peechhe ka Salesman’ who doesn’t just promote the brands and their philosophy but also helps to sell products & services by creating Interesting, Effective, and Engaging campaigns within deadlines. Apna Funda Zindabad-Insight: First get the insight right that is real and relevant Idea: Based on insight and have the potential to expand across the mediaExecution: Simple yet effective
Experience
Creative Group Manager
Apr 2023 — Present · Mumbai, IN
Role Overview & Key Responsibilities • Brewing interesting, engaging ideas and integrated campaigns across Digital, On-ground, Innovation and BTL in Mirchi Brewery- an in-house creative agency • Design and present campaign decks to clients across sectors and brands.• To get creatives produced by coordinating with promo producers and voice talents.Key Projects – - ‘Ab Meri Dharavi Ki Baari Hai’ (Adani Realty) – Multiple award winning full-funnel brand campaign; big idea, scripts, on-ground narrative and RJ-led amplification- Dharavi 17 Ke Liye Mumbai Ek Saath (Adani Realty) – A multi-phase history creating campaign culminated in a first-of-its-kind multi-RJ simulcast across stations- Sensodent K launch Campaign- MSD Pharma Campaign- SBI Foundation Day Campaign- An integrated campaing across Radio, on-gorund and digital.
Education
Jamia Millia Islamia
Master of Arts (M.A.), Hindi Language and Literature, Mass media & creative writing
2001 — 2006
Skills
- Creative Strategy
- Creative Direction
- Marketing Communications
- Translation
- Outdoor Advertising
- Advertising
- Integrated Marketing
- New Media
- Interactive Advertising
- Blogging
- Creative Writing
- Copywriting
- Journalism
- Newsletters
- Lyrics Writing
- Strategic Communications
- Brand Development
- Media Relations
- Social Media
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