Santosh Kumar Singh
National Head- Channel Development, Sales, Key Account
- Role
- National Head- Channel Development, Sales, Key Accounts at realme India
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Santosh Kumar Singh
Accomplished and result focused senior management professional with over 24+ years of…
Experience
National Head- Channel Development, Sales, Key Accounts
Dec 2024 — Present · Gurugram, IN
Manage Channel Development, Sales(Primary, Secondary & Tertiary), GTM Strategy (Go to Market) Looking after pan India General Trade (GT) & LFRs handling Key Retail. Work on strategies for increasing retail coverage. Drive and deploy systems and processes. Share insights with the Regional/Zonal Head in delivering the Sales Targets for the geography. Support the Zonal Heads in execution excellence through timely execution planning, tracking results and supporting the review process. Develop & execute distribution growth strategies & plans. Achieved business objectives through efficient & effective management of S&D organization, infrastructure augmentation. Wholly responsible for Execution and Infra parameters for General Trade business. Designing Incentives and payouts structures for GT sales team and Channel partners. Strategic planning for implementing channel specific interventions (Wholesale, Rural, Urban) with specific focus on increasing weighted distribution. Drive business to 100% automation in A+ cities / urban markets / Rural markets for unlocking productivity & improved market execution. Co -create the blueprint to extend automation in B class cities. Develop & execute distribution growth strategies & plans. DMS/SFA integration. Achieved business objectives through efficient & effective management of S&D organization, infrastructure augmentation. Implementation of GTM strategy in alignment with Business strategies to achieve the Business Objectives. Develop SOP/plans for GTM strategy to be implemented. Create & execute best in class engagement programs to drive stronger alignment & engagement process across channel partners. Design & develop & implement training programmes for developing sales force capabilities.
Education
All India Management Association (AIMA)
Master of Business Administration - MBA, Marketing/Marketing Management, General
Indian Institute of Management, Lucknow
Executive MBA, Business Administration and Management, General
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