Santosh Kumar

Manager -vm Creative Peter England @Aditya Birla Fashion and Retail Ltd.

Bengaluru, IN

Building strategic sustainable and profitable brand through VM and consumer experienceDrive and build on brand GTM strategies. Develop the retail experience manual right from window display, In-store props and communication.New Retail Identity Conceptualise and define new retail identity, prototype new props, common area treatments,fixture design & placements.Budget and Vendor ManagementPlanning budget for the season launch and all GTM activities.Ensuring quality of execution by doing regular vendor workshop and market visits.Design Dockets and Training ManualsDesign detailed seasonal docket and training manuals. Train RVMs and AVMs for seasonal launchelements and window rollouts