Santosh Kumar
Consumer & Shopper Insights | Data-Driven Growth in FMCG | Coca-Cola | P&G | IIM Bangalore | IIT Dhanbad
- Role
- Insights & Growth Manager at Hindustan Coca-Cola Beverages
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Santosh Kumar
Consumer & Market Insights professional with experience driving growth, portfolio, and…
Experience
Insights & Growth Manager
Jan 2024 — Present · Bengaluru, IN
Leading growth strategy for Cluster 2 (₹3300 Cr+ business) across retail, wholesale, and spoke channels through integrated RTM masterplans.Driving assortment, distribution, and promo planning with Trade Marketing teams to optimize execution and unlock category growth.Using primary research (retailers, wholesalers) and secondary data (Nielsen, HHP, internal) to identify market trends and inform decisions.Piloting Smart Cooler image recognition data to enhance execution and drive sales productivity.
Skills
- Creative Writing
- Public Speaking
- Interpersonal Skills
- Geometric Dimensioning & Tolerancing
- Project Team Management
- Measurement System Analysis
- Automotive Engineering
- Social Psychology
- Man Management
- Supplier Quality
- Business Relationship Management
- Quality Assurance
- Financial Intelligence
- Engineering Drawings
- Acoustic Guitar
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