Santosh Krishnan
Marketing and Brand Development Leader | Consumer Marketing Lead @ Dr. Reddy’s | Ex Unilever , Dabur
- Role
- Lead - Consumer Marketing at Dr. Reddy's Laboratories
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Santosh Krishnan
With over 11 years of experience across sales and marketing, I\'ve had the privilege of building and growing iconic brands across Haircare, Hair Colours, and Beverages. My journey has been driven by a passion for crafting compelling brand stories, shaping consumer perceptions, and delivering business impact through strategic marketing and innovation.I specialize in:Brand Building Strategy,Marketing & Innovation, Communication Development & Driving Reach.Whether it\'s launching a new product, revitalizing a legacy brand, or navigating dynamic market landscapes, I bring a blend of creativity, consumer insight and strategic thinking to every challenge.
Experience
Lead - Consumer Marketing
Oct 2023 — Present · Hyderabad, IN
Leading the Liquid Electrolyte Beverage Category in Dr. Reddys. Responsible for top line, bottom line, incremental share gain, strategy and innovation with a key focus on Brand Building.
Education
Great Lakes Institute of Management
PGDM, Marketing
2012 — 2014
Econsultancy
Level 3 Elite Certification, E-Commerce/Electronic Commerce
Anna University Chennai
B.E, Electrical & Electronics
2005 — 2009
Econsultancy
Ecommerce Level 2 Enhanced
Econsultancy
E-Commerce/Electronic Commerce
Skills
- Project Planning
- Strategic Account Management
- Key Account Management
- Strategy
- Project Management
- Customer Relationship Management (Crm)
- Market Research
- Team Management
- Account Management
- Business Development
- Consultative Selling
- Business Strategy
- Business Analysis
- Management
- Microsoft Office
- Sales
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