Santosh G

About Santosh G

My objective is to participate in primary marketing research and secondary marketing analysis associated with product launch and new product development and to conduct qualitative or quantitative research for market positioning, such as pricing, market assessment, or promotional and advertising research studies.Apart from this Analyzing marketing data, interpreting it for brand impact and reporting to management on implications for key products and services.

Experience

1. Senior Corporate Communicator

   Marketsandmarkets

   May 2013 — Present

   To identify and communicate key messages, campaigns and themes concerning Max Life Insurance, industry, consumer and research. To work closely with the Head of Corporate Communications and other key stake holders of the Company in ensuring that there is coherence and consistency in all external communication and branding To ensure that the Max Life Insurance Media and PR activities are integrated with the overall theme of the year. To ensure that the Media and PR team contributes strongly to the development and delivery of effective campaigning themes and messages, Partnering the Policy and Campaigns team which has lead responsibility for this area. To work closely with the Head of Corporate Communications and Digital Marketing team to ensure new social media and digital opportunities are developed strategically to partner Max Life Insurance overall Business plan.

Education

• Abhinav Education Society college of Management & research

  Master of Business Administration (M.B.A.), International Marketing

  2007 — 2009