Samantha Santoliquido
Michigan State University student pursuing a B.A. in Advertising Management with a minor in Public Relations.
- Role
- Social Media Chair at Alpha Xi Delta
- Location
- Eastchester, NY, US
- LinkedIn followers
- 500 followers
About Samantha Santoliquido
Hi I am Samantha Santoliquido, a junior at Michigan State University majoring in Advertising Management with a minor in Public Relations. With a passion for strategic communication and brand engagement, I bring my academic studies to life through hands-on leadership and meaningful campus involvement.Currently, I have the pleasure of gaining professional experience as the Social Media Content Coordinator at San Signs and Awnings, where I create and manage digital content to support brand visibility and audience engagement.Throughout the academic year, I served as the Social Media Chair for Alpha Xi Delta, leading content strategy, digital engagement, and creative direction to elevate our chapter’s online presence. I’m also actively involved in PRSSA, VIM, and the Communication & Risk Analysis (CRA) program, where I continue developing my skills in public relations, marketing, and media strategy.I’m excited to keep learning and growing in the Advertising and PR industries. Let’s connect!
Experience
Social Media Chair
Jan 2025 — Present · East Lansing, MI, US
As the Social Media Chair, I am responsible for managing the organization’s online presence across various platforms. I developed and implemented content strategies to engage with our audience, increase brand awareness, and promote events and initiatives. This involved creating and curating visually compelling posts, writing engaging copy, and maintaining an active presence on platforms such as Instagram, Facebook, and TikTok. I collaborated closely with other board members to ensure our social media efforts aligned with the organization’s goals and values. Additionally, I tracked and analyzed engagement metrics to refine strategies and improve content effectiveness. This role allowed me to enhance my skills in digital marketing, content creation, and data analysis while helping to build a strong online community around the organization.
Education
Michigan State University
Bachelor of Arts, Advertising
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