Santiswaroop Kandikonda
Director of Marketing, AI Generalist Building AI-Powered Marketing Teams
- Role
- Director of Marketing at ETG Digital
- Location
- Hyderabad, IN
- LinkedIn followers
- 500 followers
About Santiswaroop Kandikonda
The future of marketing isn’t just about AI it’s about visionary leaders wielding AI as a…
Experience
Director of Marketing
Jan 2025 — Present
Led the adoption of the AI-Shaped Marketer model, integrating AI across content, campaigns, and analytics — improving marketing productivity and reducing time-to-market for campaigns- Scaled demand generation using AI-driven audience segmentation and personalized nurture streams, contributing marketing pipeline and increase in conversion rates- Directed brand repositioning using AI-powered social listening and competitive benchmarking, resulting in higher engagement and stronger market differentiation- Built a center of excellence for AI in marketing, training and coaching team members in prompt engineering, ethical AI use, and AI tool stacks (e.g, ChatGPT, Qwen, Claude and other AI tools)- Unified cross-channel data into a real-time marketing dashboard using AI analytics, enabling agile decision-making and improving campaign ROI YoY.
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