Santina Lay Hanson
Director of Paid Search & Partner Optimization | Audience Acquisition, NADAguides.com, JDPower.com at J.D. Power
- Role
- Director of Paid Search & Partner Optimization Audience Acquisition, Nadaguides Com, Jdpower Com at JD Power
- Location
- Long Beach, CA, US
- LinkedIn followers
- 500 followers
About Santina Lay Hanson
A highly motivated Digital Marketing professional specializing in Paid Search and Paid Social, managing and forecasting multi-million dollar budgets, strategic bid management, strong website analytics in Adobe and Google Analytics, Google account restructures, Bing Ads, Retargeting, Google Display Network, Youtube Ads, Gmail, Tier 2 search engine management, strategic A/B testing, user experience optimization, cross-channel testing, and building and maintaining strategic partnerships with third party vendors and senior management. Experienced in SEO and Email Marketing. Certifications: Google AdWordsYahoo/BingKenshooMarinOptimizelyToastmastersAdobe Digital AnalystStrong user of:Google AdwordsGoogle AnalyticsAdobe AnalyticsAdobe Media OptimizerBing AdsKenshooFacebook Ads ManagerOptimizelySalesForceMarinObserve PointCompetitive intelligence softwareOpen ProjectMicrosoft AzureMicrosoft Office
Experience
Director of Paid Search & Partner Optimization Audience Acquisition, Nadaguides Com, Jdpower Com
Jan 2020 — Present · Costa Mesa, CA, US
Education
American Institute for Foreign Studies - Florence, Italy
Study Abroad Program, Italian Language and Culture
2006 — 2006
California State University, Fullerton
B.A., Radio-TV-Film
2002 — 2007
Skills
- Google Analytics
- Marketing Strategy
- Social Media
- Online Marketing
- Strategic Partnerships
- Analytics
- Media Buying
- Google Adwords
- Pay Per Click (Ppc)
- Mobile Marketing
- Broadcast
- Web Analytics
- Integrated Marketing
- Search Engine Marketing (Sem)
- Ppc
- Digital Strategy
- Social Media Marketing
- Digital Media
- Digital Marketing
- Sem
- Online Advertising
- Advertising
- Television
- Marketing
- Strategy
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