Santiago Rodriguez

About Santiago Rodriguez

Marketing Specialist at Wynwood Walls & GGA Gallery focused on social media, content strategy, and brand storytelling. I work at the intersection of creative direction and strategic execution, shaping how culture, art, and experiences are translated across digital platforms.I bring a brand-first mindset to social and digital marketing, planning content calendars, producing real-time event coverage, and developing platform-specific strategies that feel intentional, relevant, and visually cohesive.Core focus:• Social & brand strategy• Short-form video, photography, and visual content• Cultural storytelling and live event capture• Performance analysis and optimizationPreviously, I supported digital campaigns in agency and creative studio environments across hospitality, gaming, retail, and luxury brands, bringing executional rigor into an in-house, culture-driven role.

Experience

1. Marketing Specialist

   Goldman Global Arts

   Nov 2025 — Present · Miami, FL, US

   Lead social media and digital marketing initiatives across multiple platforms, ensuring alignment with brand identity and organizational goals.•Own content planning and calendar management, maintaining consistent cadence and campaign alignment across channels.•Capture real-time content during exhibitions, events, and daily operations to showcase the brand’s cultural relevance and personality.•Analyze performance metrics and audience engagement to refine strategy and optimize content effectiveness.•Collaborate cross-functionally with marketing and design teams to maintain cohesive visual and written brand standards.

Education

• Florida International University

  Bachelor of Business Administration - BBA, Marketing

• Miami Dade College

  Associate of Arts - AA, Business Administration, Management and Operations